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Toned by BaggedEm is a black women owned fitness-focused brand. It was created by everyday women on real fitness journeys FOR everyday women on real fitness journeys. Their own experiences maintaining our health and physique has lent them first hand experience on how hard it is to remain encouraged and motivated to stay in shape. They would often come to one another and express their challenges getting and staying in shape. Even when we’d open up these conversations to other women, a lot of them felt the same about their fitness journeys. They realized that we are among a group of women that make up a large part of the fitness community, but still feel ignored and misunderstood. That is why they created Toned by BaggedEm.