In The Great British Baking Show Game, players take the role of bakers on the show and race each other to recreate the configuration of baking cards shown on the recipe cards. Players need to choose whether to move quickly at all costs, or whether to take more time to select the best flavors for their bake and avoid the dreaded "soggy" cards.

To capture the sportsmanship demonstrated when bakers step in to assist others, players can use "Help!" cards to select wild cards from the center of the table. A "Bin" token allows players to throw out elements of their bake once per round.